brand clarity

After The Rain has developed a set of packages to provide you with a new direction for your business. With options for Branding, Content Creation, Website Design and Print, each package is streamlined into set processes that make the journey easy and fulfilling.

BRANDING

If you are a new creative business, the Brand Essence package is for you. This is a comprehensive strategic and visual brand experience designed to clarify your purpose and create a consistent style of visual communication that resonates with your audience.

We spend time on strategy, establishing your brand’s personality, voice and story. We analyse your audience and design messaging that will engage and evoke just the right feelings. Then we build concepts that translate your brand’s essence into a visual identity, creating the perfect mood through imagery that is just right, colours that make sense and a logo that perfectly encapsulates the name and personality of your business.

With regular consultation, the brand emerges into a collection of aesthetics that will excite you and give you confidence in your new direction. We create a style guide, brand deck, printed and digital collateral until you have every piece of your brand’s visual puzzle.

And if your brand isn’t quite as new and you have a clear direction and voice but need a fresh look, the Visual Essence package is the one for you. Focusing soleley on the visual components of your brand, this package provides a bespoke visual identity and comprehensive style guide that reflects your brand’s personality and values, bringing your brand’s look to life with elegance and purpose.

CONTENT CREATION

More than ever, social media and email marketing are vital to your communication, allowing you to capture and then nurture your ideal customer. After The Rain will help you tell your story in a visually exciting and beautiful way to get you the attention you deserve through three tailored package options.

First, Image Alchemy, a strategic visual storytelling package that cleverly takes your brand vision and turns it into stunning photography and video. After The Rain loves to dream up photo and video shoots that encapsulate the essence of your visual identity and tell your story your way. Whether you need product, lifestyle or people photography, every shoot is planned and story boarded, with a detailed shot list, location sourcing and styling. Your photographer will then capture and edit your images and video, leaving you with memories of an exciting day and content for your website, email campaigns and social media.

To make your social media content shine and engage, the Social Stories package gives you three months of purposeful, story-led content to connect and grow your brand. We begin with a mapped customer journey and build a tailored strategy that aligns with your brand voice, visuals and goals. Each post, reel, story and caption is thoughtfully created and scheduled, supported by a strategic content calendar and editable templates, allowing you to consistently show up on your socials.

With email the only way to directly engage your community without interruption from algorithms, you might want to take advantage of the Inbox Narrative, a package that offers a complete email marketing foundation for an already engaged audience. It includes a set of customer journeys, welcome sequences, monthly newsletter templates and targeted automations, with each message designed to support your brand’s voice and tell its story, holding your audience’s interest and creating a sense of community around your brand.

WEBSITE DESIGN

Starting with strategy, we design a structure that makes it easy to navigate on every device and a layout that includes relevant calls to action. Then we design and build a bespoke site that exactly suits your requirements, training you and supporting you through the process.

You might want to start small, have a personal brand or want to establish an uncomplicated presence online If so, the Clear Start package will provide a focused one page website with contact form and email sign up to launch your brand with purpose.

If you are a service provider wanting to build credibility through a blog, portfolio or case studies, the Presence package will give you a strategic five page website enhanced with SEO to support and grow your business.

And if you’re a product based brand looking for a refined and logical ecommerce site that helps you to confidently sell from an elegant and functional platform with SEO and secure payments, the Flourish package will suit.

PACKAGING & PRINT

Your packaging is often the first contact your customer has with your product so it needs to create the perfect first impression. We research materials, shapes and printing methods and create concepts that will encompass your brand and tell its story, while functioning practically and sustainably. Then we apply the designs to the products, carefully selecting typography that will best display product information, ingredients and company details.

There’s nothing quite like a tactile piece of print to represent your brand. After The Rain is well practised in the art of achieving the highest quality for business cards, stationery, flyers, books, brochures, postcards and stickers, all with digital versions and templates if required.

SIGNATURE PACKAGES

Try the Studio Sprint package!

If your design and content checklist is getting out of control and preventing you from even starting, let After The Rain give you some vital breathing space. In a full eight hour day of uninterrupted design, we bring your brand’s unfinished ideas to life. It’s an energetic and fun sprint, but the intentional, calm and focused creativity results in the tying of loose ends and a sigh of relief.

Whether you need a landing page, stationery, some social media or newsletter content or some ideas and inspiration for a new product design, we can make serious progress in the time we have and achieve practical design wins for your business.

And if you need a targeted project to achieve the big picture for your brand, let’s undertake Trilogy together. Strategic branding, content & marketing and a website will be the results of a comprehensive push to launch or relaunch your business. We will create your brand strategy and visual identity first, then imagery and printed items to support and enhance your brand. We work on social media strategy and content, and create email flows that seamlessly send out your message. Finally, we build a multiple page website to support your strategy and engage your ideal customers.

Let After The Rain guide you from first concepts through to implementation and then growth in an exciting three part storytelling odyssey.