creative vision. single focus.
Hello, I’m Caroline. I am a content creator, graphic designer and photographer who loves to capture the essence of a brand through clever storytelling and beautiful imagery. After The Rain is a place where we can tell your story.
After an arts degree, I spent eleven years project managing, working with clients in communications agencies and promoting stylish brands in England before I qualified as a designer. I set up and ran a design studio called Callie & Co Design for ten years, through which I helped lots of small businesses to grow with considered and relevant branding. I understand the importance of a social media presence and now use design, photography and video while collaborating with businesses to enhance their brands through visual communication.
My skill lies in understanding the essence of your brand, identifying your customers and speaking to them through carefully thought out visual communication, telling a story in the form of photography, graphics, video and print. When employing a large agency to communicate your brand, you might speak to an account manager, designer, photographer, developer, marketer and social media team.. I am all of those things, a single point of contact, whose focus is you.
after the rain
When the rain stops, the world is fresh, scented and clear. It’s a time of new growth, when we can breathe in and start again, make new plans and refocus. As a content creator, designer and photographer, I love helping people to take the next step in the growth of their business through a fresh perspective.
I live in Canberra with my husband and four amazing young humans. I love good coffee, the ocean, travel, boxing, fashion and fantasy fiction. It’s nice to meet you. Let’s have coffee and talk about your next creative project.
WORK WITH CALLIE & CO >>
don’t take my word for it…
JASPER + MYRTLE CHOCOLATES
“From the initial meeting, Caroline understood and interpreted the brief perfectly and we cannot be more pleased with the results. The packaging design is superb, and sells our products on first sight – our customers buy with their eyes first and repeat purchase comes with the quality of our chocolates. I can confidently say, the quick growth of our business would not be possible without her packaging design.
Testament to Caroline’s talents and expertise, our packaging design has also received multiple international awards including a gold medal from the Academy of Chocolate in 2019.”
Li Peng Monroe
BASE SOAP
“It was great to work with Caroline on our new branding. Once we filled her in on the direction we wanted our brand to take, she showed us a few design concepts, and one jumped straight out to me. She managed to create a beautifully simple, yet profound logo that reflects what the brand represents.
I appreciated her flexibility during the packaging design and website design processes, as there were a few instances we changed our minds or had a hard time deciding. As she also maintains our website, she has been very responsive whenever there were issues or changes needed. It’s been a huge relief to know that we can always count on her. We are so happy with the outcome, and would definitely recommend Caroline to anyone in need of great service.“
Lianne Brink
ORGANISING LIFE BEAUTIFULLY
“I had the pleasure of working closely with Caroline on a major rebranding project from my brand and a subsequent packaging project in preparation for entering the wholesale market. The rebrand exceeded my expectations and provided me with a strong foundation to direct web design and content, packaging and marketing materials. The aesthetic perfectly fits my brand and is very relatable for my customers. I believe that the rebrand was the catalyst for the growth my brand has achieved in the last 2 years.
Caroline has a beautiful eye for detail and a strong understanding of Australian Small Business. Her timeless and elegant approach to design is underpinned by thorough research and extensive industry experience in marketing, web and graphic design. Caroline was an absolute delight to work with and understood my target customer, product range and the objectives I wanted to achieve. Caroline was open to my feedback and approached the packaging challenges with innovative and well considered solutions.
I highly recommend Caroline’s services and wouldn’t hesitate to work with her again on future projects.“
Sharon Grant
NANCY JOANNA CONCRETE COLLECTION
“It was a dream of mine since I started my little business to get a custom designed website. And voila! Caroline is just amazing, beautiful, kindhearted and very talented. She was so patient and understood everything I wanted in a website and more!
If you have a business of any kind and want a custom website please check out Caroline’s business. You won’t be disappointed I promise. Thank you Caroline, you truly are amazing at what you do. “
Nancy Joanna
VIEW THE PORTFOLIO >>