MRS NARGAR & CO.

Kylie, aka Mrs Nargar, had not sold online before, but had a well established candle company selling through stockists and markets. Her logo is a distinctive black and white, and she wanted to base her site’s look around the blackboard texture of her labels and the natural colours of her natural product.

I started with background textures, breaking up the sections of the site with rough diagonal lines and working with vertical text for headings. Kylie wanted to sell her candles by product type, but also by fragrance, of which there are many (and they’re all delicious). Representing scent through sight posed a challenge. However, I solved it with a series of vision boards, each representing the images, atmosphere and colours that are conjoured up while burning the candles. We then placed these on the fragrances page to inspire people and they have captured the imagination.

I also revamped the labels for the candles and we’re now working on boxes to present them in, always keeping the brand identity in mind.