Naomi Dootson is a talented jeweller based on the South Coast of NSW. She uses recycled silver, gold and semi precious stones to create jewellery that you’ll want to wear every day. Appleye sells through stockists around the state and attends markets with her beautiful natural display, and it’s easy to spend time ‘playing’ – building ring stacks or putting earring combinations together. Naomi also runs fun workshops from her beautiful shop, Co.LAB in Berry, NSW, where you can learn to make your own silver jewellery.

Naomi wanted to refresh her brand and combine new graphics with her beautiful photography for a website that sums up her product and the coastal location. The brand design I came up with combined neutral and coastal colours with a script font that I then worked into her existing logo. Naomi loved the idea of including watercolour and painted some backgrounds for her graphics, which we also used on her cards.

Photographs by Appleye Jewellery